About us
Born out of the philosophy that in life, wherever possible, neither style nor substance should be compromised.
Looking for alternatives.
Our journey began in 2017
10 LDN began with three friends sitting in a South London coffee shop discussing how much time they spent in their gym wear but how boring it looked.
A perfect fit for your every day life
Inspired by contempory art
Inspired by the contemporary works of geometric artists, 10 LDN set out to fuse standout visual aesthetic with the best performance technology.
Simplicity in design and form
We’re just getting started
After 3 years of product research and development, 10 LDN are proud to have launched their first capsule range in 2020 with more styles and ranges to follow!
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About 10 LDN
10 LDN was born out of the philosophy that in life, wherever possible, neither style nor substance should be compromised – even down to our socks; in fact, especially for our socks. In a lifetime, we get one pair of feet (if we’re lucky), and let’s be honest, as fitness junkies, we don’t give them an easy ride. Road running in the morning, weightlifting in the evening and crossfit at the weekends – it’s all serious fun; but amongst the muscle aches and joint pains, too often, we neglect the humble feet that make healthy, fit bodies possible.
Here at 10 LDN we want to pay homage to our devoted feet, by granting them a sock that offers support and durability in abundance, with the technical features required to enhance physical performance. And then we thought, well why not do it with a little personality? Afterall, our feet deserve some attention, be it as a playful flash of colour above a trainer or a kaleidoscope of geometry on a gym mat. We wanted to create a sock that is as individual and unique as the bodies they carry.